Not just fans. We're in the paddock.
Raceday started with two photographers and one conviction: the race is won by the machine, but the story belongs to the human.
Fred Lebel and Pat Cormier have been IMSA-credentialed since the beginning — pit lane access, paddock passes, the real thing. The images they make aren't editorial composites or telephoto guesses from the grandstands. They're taken from the inside, earned through the grind of pre-dawn setup, back-to-back sessions, and knowing exactly where to be when the moment happens.
For 2026, Raceday is following the IMSA VP Racing SportsCar Challenge season from opening weekend at Daytona all the way to the finale at Road Atlanta. The focus: Jon Brel, driving the No. 81 Toyota for Kingpin Racing. Brel came into the series with a podium on debut and is running third in the Bronze Cup standings as the season enters its second half. He's the kind of driver worth watching closely — and the kind of story worth wearing.
The shop is how you carry a piece of that season with you. Lifestyle pieces, not costumes. Clothes for people who understand that motorsport isn't just a sport — it's a culture, a community, and on any given weekend, the greatest show on four wheels.
